About Us


Our Story

At Green Guru Gear, we're a team of dedicated outdoor enthusiasts who work to create change in the outdoor and cycling sports industries. We know that most outdoor gear created to participate in outdoor activities can lead to environmental destruction. Instead of stopping to play outside, we've decided to manufacture our own products in a more eco-responsible way.

Born in 2005, Green Guru Gear uses old outdoor gear that would otherwise end up in landfills to create new adventure gear. All Green Guru Gear started out as something else like bike tubes, wetsuits, and billboard materials. By keeping these valuable materials out of landfills, we can adventure with a good conscious.

The word “upcycle” as it’s called at Green Guru begins with products obtained mostly from “recycling stations.” Local bike and outdoor shops offer incentives for customers donating used gear before they purchase new products from there shop. Companies like REI, Patagonia, Sea World, and  organizations like Outward Bound donate their left over materials, defective gear, and old bike tubes to help us build Green Guru Gear gear. 

The donated goods then go to the Green Guru warehouse in Boulder where they are processed and sorted and are then sewn into finished products locally. By making Green Guru Gear close to home, we support the local economy while protecting the environment as much as possible.

By donating waste materials and buying our products, consumers can be a part of the upcycle process and help our environment by reusing materials that would otherwise end up in our landfills.

Green Guru aims at affecting real change through greener practices. By making use of used bike inner tubes, wetsuits, and climbing rope, Green Guru closes the loop in the traditional product life cycle and lets outdoor products live a new life. Years of design and experimentation have enabled the company to grow from a small group of designs into a catalog of performance-orientated products that exceed social, quality and sustainability standards.


Our business is built on a foundation of sustainable actions. We ask difficult questions about processes and create real solutions that help us reduce waste and raise efficiency. This process benefits our organization as well as our business partners on many different levels.

As the amount of materials we reclaim, jobs we create and products we manufacture increases, we are able to realize positive social, environmental and economic change by creating an organization that has the foundation needed to flourish into our future.

We are B-Corp certified and have a gold level status with the Colorado Environmental Leadership Program.