Deep beneath the surface, heat and pressure forge carbon, hydrogen and other primordial elements into that rich, onyx sludge known as petroleum. From this black gold, today, many products are made - one of which, vulcanized rubber truck inner tubes, seems to make it to local landfills by the truckload. We fight back with thought and innovation. We reclaim what others waste. We shine through.

Passion has been an important, underlying theme in redesigning one of our most special products. We tussled with the tough nature of this material through the whole process, yet we know the end result is more than worth the effort expended over the many months of development. Can't deny it, we love this product.

Check it out, give it a rough time, it'll keep truckin’. Talk trash to it - won't hurt it - that's exactly what it was before its transformation. Now it shines bright through the dark heralding in a new identity for reclaimed products. We made this bag for us, and yet again, we share it with you. A finished design today – a product built for tomorrow. We shine through the sludge.